Many people hate on Invicta. A person wearing an Invicta piece is quickly registered as uneducated. Why all the hate for Invicta? For one, they make derivative designs of popular watch companies. These are also called Homages. Many people have different opinions on homages, however that is a debate for another post. Invictas also have ostentatious, over the top designs. Think crown chains and huge 50mm+ cases of rose gold. They also have a very high retail price which is often slashed by 80-90% when actually being sold. Any season watch collector will know that any Invicta watches are a big red flag. I however, disagree.
There are numerous reasons to hate on Invicta, however there are also numerous reasons as to why people shouldn't hate on them as much. One reason is buying an Invicta watch or being gifted one creates a watch collector. I was guilty of buying an Invicta early in my watch collecting career. My first serious watch was an AVI-8 flieger, my second was an Invicta JT Edition. It had a 50mm+ case, chronograph, Ronda Quartz movement and was rose gold with black accents. I thought it looked good, my girlfriend thought it looked good. What sold me was the price. On the website beneath the retail was $160 and a huge 90% OFF from the original price of $1600. That sold me. 90% discount for a $1600 watch WITH a swiss movement? Take my money! That was my first big regret in my watch collecting career. However, I don't regret it.
The experience of buying the watch pictured above made me interested in watch collecting. I dove deep into the forums, found out about iconic pieces such as the Omega Speedmaster and budget ones such as the Seiko Monster. I quickly realized that the Invicta I had purchased was out of bad taste and went on to buy from more respectable brands such as Seiko, Tag Heuer and Breitling. An Invicta brought me into watch collecting. It will bring many people into the hobby with their outrageous designs and marketing. I applaud them for this.
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