CJR Watches, created by Calvin Ng of Hong Kong creates industrial watches inspired by machinery. Namely aircraft. CJR has two watches in production as of this writing: The Velocita and the Airspeed. Both are ambitious designs that really speaks to the spirit of microbrand watches - trying to enter a market saturated with many different watch options.
The
Velocita - a thick industrial, rugged looking watch with a bullhead configuration crown and pushers. Now, I have a soft spot for Bullhead watches. This piece however just doesn't do it for me. Bullhead watches are the embodiment of mid to late 20th century racing chronograph design. The Velocita however doesn't scream heritage. It has an awkwardly looking case with struts(?) and bracing at the bottom of the case. This most likely adds unnecessary thickness to the case (booo!).
The watch comes with many different looks. Pictured is the Spacecraft from the collection. Priced at $799 and inside ticking is a Ronda 3520D Quartz movement - a movement you can literally
buy for $50. A typical run of the mill quartz movement in an $800 watch!? Moving on..
Pictured is the USO from the same collection. Let me just mention that the description on the website for this watch still says 'spacecraft' where 'uso' should be. Not a good look guys. This blued-out watch comes with a price tag of $799 with the same Ronda Quartz movement.
Thank god. CJR does offer a cheaper(?) watch under the Velocita collection; the Army. Coming in at $499 I can hardly call it cheap. Like its more expensive variants, it also houses the Ronda Quartz movement. For $499 though. I get that you will be hard pressed to find a automatic chronograph for this price point but why not just go with a Seiko mecha-quartz movement? You are getting very little bang for your buck in terms of movement here.
If you thought an $800 watch with a Rhonda Quartz movement was bad, pictured above are the two automatic variants of the Velocita. Both houses an ETA 7750. However, this is still VERY steep for an ETA 7750 equipped watch. Expect to pay around $1000 USD for an automatic chronograph from reputable brands such as Hamilton, Victorinox and Fortis. C'mon guys. You can't price your watches like this! Especially not as a microbrand!
Next in their lineup is the
Airspeed collection. A watch inspired by round dial instrument of aircraft. The collection has five different dial and case configurations and each watch comes in at 43mm in diameter and 14.8mm thick. Not the skinniest watch but not terribly thick either.
Housed inside the stainless steel case is a Miyota 8219 automatic movement. Along with that the watch has a Hesalite crystal (same material as found on the original Speedy Moonwatch). Coming in at $550 it isn't a bad price for what you get. Alot better than the Velocita collection thats for sure!
Next in their line up is the Commander - as of now not much information is available. However it seems to be a unique design that again is inspired by aircraft. I'll let the pictures do most of the talking here.
Another interesting industrial design that definitely has my attention...... If the price isn't crazy high!